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SMS news alerts: Assessment of alternate subscription models

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dc.contributor.author Baalbaki I.B.
dc.contributor.author Safa O.M.
dc.contributor.author Moukaddem A.
dc.contributor.editor
dc.date 2007
dc.date.accessioned 2017-09-07T07:51:40Z
dc.date.available 2017-09-07T07:51:40Z
dc.date.issued 2007
dc.identifier
dc.identifier.isbn 9.7809753394e+012
dc.identifier.issn
dc.identifier.uri http://hdl.handle.net/10938/12287
dc.description.abstract Short Messaging Service (SMS) is a versatile GSM technology with a multitude of applications. Arabic News via SMS is one example. It is basically an alert service that consists of sending subscribers a short message to alert them of important event happenings. In this study, we were interested in evaluating how the business model adopted (sponsored versus paid subscription) affects subscription. The data we utilized is based on the market experience of a Lebanon-based SMS service provider (Cellcom) in marketing the Reuters Arabic News SMS service. Our study involved tracing the offering of an Arabic News SMS service by Cellcom through various phases at different points in time. Each phase utilized a different business model, each with different participating entities, different payment methods, and different advertising mix. Based on these results conclusions are drawn and recommendations are made.
dc.format.extent
dc.format.extent Pages: (646-655)
dc.language English
dc.publisher International Business Information Management Association, IBIMA;
dc.relation.ispartof Publication Name: Information Management in the Networked Economy: Issues and Solutions - Proceedings of the 8th International Business Information Management Association Conference, IBIMA 2007; Conference Title: 8th International Business Information Management Association Conference, IBIMA 2007; Conference Date: 20 June 2007 through 22 June 2007; Conference Location: Dublin; Publication Year: 2007; Pages: (646-655);
dc.relation.ispartofseries
dc.relation.uri
dc.source Scopus
dc.subject.other
dc.title SMS news alerts: Assessment of alternate subscription models
dc.type Conference Paper
dc.contributor.affiliation Baalbaki, I.B., American University of Beirut, Beirut, Lebanon
dc.contributor.affiliation Safa, O.M., American University of Beirut, Beirut, Lebanon
dc.contributor.affiliation Moukaddem, A., American University of Beirut, Beirut, Lebanon
dc.contributor.authorAddress
dc.contributor.authorCorporate University: American University of Beirut; Faculty: Suliman S. Olayan School of Business; Department: School of Business;
dc.contributor.authorDepartment School of Business
dc.contributor.authorDivision
dc.contributor.authorEmail
dc.contributor.authorFaculty Suliman S. Olayan School of Business
dc.contributor.authorInitials
dc.contributor.authorOrcidID
dc.contributor.authorReprintAddress
dc.contributor.authorResearcherID
dc.contributor.authorUniversity American University of Beirut
dc.description.cited
dc.description.citedCount
dc.description.citedTotWOSCount
dc.description.citedWOSCount
dc.format.extentCount 10
dc.identifier.articleNo
dc.identifier.coden
dc.identifier.pubmedID
dc.identifier.scopusID 84905118333
dc.identifier.url
dc.publisher.address
dc.relation.ispartofConference Conference Title: 8th International Business Information Management Association Conference, IBIMA 2007 : Conference Date: 20 June 2007 through 22 June 2007 , Conference Location: Dublin.
dc.relation.ispartofConferenceCode 106699
dc.relation.ispartofConferenceDate 20 June 2007 through 22 June 2007
dc.relation.ispartofConferenceHosting
dc.relation.ispartofConferenceLoc Dublin
dc.relation.ispartofConferenceSponsor
dc.relation.ispartofConferenceTitle 8th International Business Information Management Association Conference, IBIMA 2007
dc.relation.ispartofFundingAgency
dc.relation.ispartOfISOAbbr
dc.relation.ispartOfIssue
dc.relation.ispartOfPart
dc.relation.ispartofPubTitle Information Management in the Networked Economy: Issues and Solutions - Proceedings of the 8th International Business Information Management Association Conference, IBIMA 2007
dc.relation.ispartofPubTitleAbbr Inf. Manag. Netw. Econ. Issues Solut. - Proc. Int. Bus. Inf. Manag. Assoc. Conf. IBIMA
dc.relation.ispartOfSpecialIssue
dc.relation.ispartOfSuppl
dc.relation.ispartOfVolume
dc.source.ID
dc.type.publication Series
dc.subject.otherAuthKeyword
dc.subject.otherChemCAS
dc.subject.otherIndex Commerce
dc.subject.otherIndex Information management
dc.subject.otherIndex Marketing
dc.subject.otherIndex Alert service
dc.subject.otherIndex Business modeling
dc.subject.otherIndex News alerts
dc.subject.otherIndex Payment methods
dc.subject.otherIndex Short message
dc.subject.otherIndex Short messaging service
dc.subject.otherIndex SMS services
dc.subject.otherIndex Subscription models
dc.subject.otherIndex Message passing
dc.subject.otherKeywordPlus
dc.subject.otherWOS


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