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Marketing Research: An Applied Orientation
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Marketing Research: An Applied Orientation
Baalbaki, Imad
;
Malhotra, Naresh K.
;
Nasr, Nada
URI:
http://hdl.handle.net/10938/22756
Description:
AUB Faculty Publication.
Authorized adaptation from the United States edition, entitled Marketing Research, 6th edition --Title page verso.
Includes bibliographical references (pages 851-888) and index.
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[289]
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