Bridging Media, Academia and Business for Greater Impact on Women's Lives

Abstract

The Center for Women in Business at the Suliman S. School of Business (OSB) at the American University of Beirut (AUB) organized an informative panel on May 14, 2024 where panelists discussed the implications of the series “A’Amal” on women empowerment. The panel included four remarkable women who highlighted the need to advocate for and address the status of women in Lebanon and the region. Drawing on their diverse backgrounds, the speakers shared their expertise, culminating in a list of steps to advance women’s rights and empowering them. Ms. Maguy Abou Ghosn, an actress, shed light on the current status of violence against women by highlighting examples from the series and emphasized the need for immediate intervention. Ms. Nadine Jaber, a screenwriter, shared the inspiration behind the series “A’Amal” and her hope to create change through storytelling. Ms. Emilie Wahab Harb, Managing Director at L’Oréal Lebanon, presented the various efforts that L’Oréal took to foster a safe environment of growth and empowerment for its employees and the society. Additionally, Dr. Nada Khaddage-Soboh, Director of the Center for Women in Business at OSB AUB, highlighted the mission of the center and the active steps taking place to raise awareness on the importance of individual efforts in society. The panel was moderated by Dr. Imad Bou-Hamad, Associate Professor of Statistics and Data Analytics at OSB AUB and a dynamic TV host and program creator of “The Researcher”. He provided an overview on the impact of bridging media, academia, and business for greater impact on women’s lives.