Abstract:
This paper introduces experiential pleasure of food (EPF) as a journey that involves the enduring cognitive and emotional pleasure consumers gain from savoring the multisensory, communal, and cultural meanings of food experiences. Specifically, our paper extends work by Cornil and Chandon (2016a and 2016b) on epicurean eating pleasure (EEP) and identifies and defines three stages (contemplation, connection, and creation) and its determinants as they lead to consumers' food well-being (Block et al., 2011). EPF (vs. EEP) aims to promote enduring (vs. improved) consumer well-being and explores marketing and public policy implications and future research areas that might help achieve food well-being (FWB) (Block et al., 2011). EPF offers a clear path to connect pleasure and EEP with FWB. Specifically, our conceptualization of EPF will serve scholars, public policymakers, and marketers who are interested in understanding enduring healthy eating through the perspective of food as pleasure rather than as a health deterrent. © 2018 Elsevier Inc.
