Food advertising to children in Lebanon and its consequences - by Karyl Apkar Akilian.
Abstract
The end of the 20 century saw the empowerment of children. With this empowerment came great challenges. In the increasing amount of dollars controlled by children, advertisers soon realized a hidden treasure lied. And soon with the help of psychologists,
Description
Project (M.B.A.)--American University of Beirut, School of Business, 2004.;"First Reader: Dr. Imad Baalbaki, Lecturer, Business Second Reader: Ms Leila Khauli-Hanna, Instructor, Business."
Bibliography: leaves 83-90.
Bibliography: leaves 83-90.