Food advertising to children in Lebanon and its consequences - by Karyl Apkar Akilian.

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dc.contributor.authorAkilian, Karyl Apkar.
dc.contributor.departmentSchool of Business
dc.contributor.facultySuliman S. Olayan School of Business
dc.contributor.institutionAmerican University of Beirut
dc.date2004
dc.date.accessioned2012-06-13T07:08:25Z
dc.date.available2012-06-13T07:08:25Z
dc.date.issued2004
dc.descriptionProject (M.B.A.)--American University of Beirut, School of Business, 2004.;"First Reader: Dr. Imad Baalbaki, Lecturer, Business Second Reader: Ms Leila Khauli-Hanna, Instructor, Business."
dc.descriptionBibliography: leaves 83-90.
dc.description.abstractThe end of the 20 century saw the empowerment of children. With this empowerment came great challenges. In the increasing amount of dollars controlled by children, advertisers soon realized a hidden treasure lied. And soon with the help of psychologists,
dc.format.extentxi, 90 leaves : ill. 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6726
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001149 AUBNO
dc.subject.lcshTelevision advertising and children -- Lebanon.
dc.subject.lcshAdvertising -- Food.
dc.titleFood advertising to children in Lebanon and its consequences - by Karyl Apkar Akilian.
dc.typeProject

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