Branding Dubai global perceptions of a 21st century Emirate - by William Daniel Coombe

dc.contributor.author	Coombe, William Daniel
dc.contributor.department	Center for Arab and Middle Eastern Studies
dc.contributor.faculty	Faculty of Arts and Sciences
dc.contributor.institution	American University of Beirut
dc.date	2010
dc.date.accessioned	2012-06-13T07:31:57Z
dc.date.available	2012-06-13T07:31:57Z
dc.date.issued	2010
dc.description	Thesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2010.;"Advisor : Dr. Jad Melki, Assistant Professor, Journalism and Media Studies--Member of Committee : Dr. Nabil Dajani, Professor, Media Studies--Member of Commit
dc.description	Bibliography : leaves 71-78.
dc.description.abstract	Brand equity has become as necessary for locations as it is for companies. Foreign direct investment (FDI), tourism and export revenues, and access to foreign markets can be heavily impacted by the ability to be known and esteemed. During the previous two
dc.format.extent	xi, 89 leaves 30 cm.
dc.identifier.uri	http://hdl.handle.net/10938/8424
dc.language.iso	en
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	T:005357 AUBNO
dc.subject.lcsh	Place marketing -- United Arab Emirates -- Dubai -- Case studies
dc.subject.lcsh	Tourism -- United Arab Emirates -- Dubai -- Marketing -- Case studies
dc.title	Branding Dubai global perceptions of a 21st century Emirate - by William Daniel Coombe
dc.type	Thesis

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