Impact of TV dramas on consumers' travel, shopping and purchase intentions

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dc.contributor.authorErtz, Myriam
dc.contributor.authorSarigöllü, Emine
dc.contributor.authorKarakaş, Fahri
dc.contributor.authorChehab, Omar
dc.contributor.departmentOSB
dc.contributor.facultySuliman S. Olayan School of Business (OSB)
dc.contributor.institutionAmerican University of Beirut
dc.date.accessioned2025-01-24T12:15:51Z
dc.date.available2025-01-24T12:15:51Z
dc.date.issued2021
dc.description.abstractCountries are increasingly competing with each other to attract tourists. However, little is known about how consumers' tourism-related behaviors respond to country image endeavors, such as TV dramas. We propose that as an important image source TV dramas from a country contribute to crafting the country's brand image and thereby influence viewers' tourism related intentions. Considering the case of Turkish TV dramas and drawing on the Hierarchical Decision Model (HDM), a survey of 400 Arab viewers revealed that exposure to Turkish TV dramas results in increased intentions to visit and shop in Turkey as well as to purchase products made in Turkey. Furthermore, while increase in purchase intentions results primarily from enhanced experiential associations related to the country, increase in visit or shopping intentions results from improved status associations related to the country. © 2020 John Wiley & Sons Ltd
dc.identifier.doihttps://doi.org/10.1002/cb.1891
dc.identifier.eid2-s2.0-85092910945
dc.identifier.urihttp://hdl.handle.net/10938/33461
dc.language.isoen
dc.publisherJohn Wiley and Sons Ltd
dc.relation.ispartofJournal of Consumer Behaviour
dc.sourceScopus
dc.subjectSocial psychology
dc.subjectApplied psychology
dc.titleImpact of TV dramas on consumers' travel, shopping and purchase intentions
dc.typeArticle

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