Feasibility study : Log Liban logistics and warehousing

Abstract

This project is to assess an investment decision on increasing a warehousing location’s capacity. We start by examining the macroeconomic environment of Lebanon, then move to an overview of the logistics industry including an analysis of Porter’s five forces model. We proceed by describing the company, its value and supply chains, its strengths, its weaknesses, its opportunities and its threats; we present its strategy and a detailed description of its financial performance and benchmark it to its competitors. We continue by assessing the strategic move of expanding the Hadath location, and finally conclude with our recommendations.