The effect of country of origin on the purchase decisions of cereals in Lebanon - by Nicholas Amin Riachi
Abstract
After the globalization of markets, there has been extensive research involving purchase decisions, product evaluations, branding and the effects of the country -of-origin (COO) in the marketing literature. Yet most research was focused on h igh involveme
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006.
Bibliography: leaves 86-90.
Bibliography: leaves 86-90.