The impact of country of origin on Lebanese consumers for detergents - by Wael Walid Tabbara
Abstract
Most research studies on Country of Origin (COO) effects have focused on high in volvement products, such as computers and cars. The main objective of this study is to research the effect that COO has on the attitude and purchase decisions o f consumers o
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006.
Bibliography: leaves 63-68.
Bibliography: leaves 63-68.