Standardization of multinational advertising in Lebanon advertising agencies' perspective - by Caroline Iskandar Christidis

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dc.contributor.authorChristidis, Caroline Iskandar
dc.contributor.departmentSchool of Business
dc.contributor.facultySuliman S. Olayan School of Business
dc.contributor.institutionAmerican University of Beirut
dc.date2003
dc.date.accessioned2012-06-13T07:07:56Z
dc.date.available2012-06-13T07:07:56Z
dc.date.issued2003
dc.descriptionProject (M.B.A.)--School of Business, AUB, 2003.
dc.descriptionBibliography: leaves 137-140.
dc.format.extentxii, 140 leaves 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6614
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001087 AUBNO
dc.subject.lcshAdvertising agencies -- Lebanon
dc.subject.lcshStandardization -- Lebanon
dc.subject.lcshGlobalization
dc.titleStandardization of multinational advertising in Lebanon advertising agencies' perspective - by Caroline Iskandar Christidis
dc.typeProject

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