General Electric - globalization strategy : establishing market presence in the Middle East - by Shadi Reda El Rhayem.
Abstract
General Electric Company (NYSE: GE) is a diversified infrastructure, finance and media company taking the world’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines GE has continually shaped our
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2012.;"First Reader : Dr. Assem Safieddine, Professor, Suliman S. Olayan School of Business Second Reader : Dr. Wassim Dbouk, Assistant Professor, Suliman S. Olayan S
Includes bibliographical references (leaves 61-64)
Includes bibliographical references (leaves 61-64)