An empirical study of Lebanese consumer perception towards apparel brand names - by Jad Albert Khayat.
Abstract
The consumer whether in Lebanon or in any other country around the world is a marvel of amazement. Understanding the consumer warrants numerous extensive studies that span all consumer markets. This study aims at researching the Lebanese consumer's percep
Description
Project (M.B.A.)--School of Business, AUB, 2004.;"First Reader: Dr. Marc Martin, Visiting Associate Professor, Business Second Reader Dr. Dima Jamali, Assistant Professor, Business."
Bibliography : leaves 50-53.
Bibliography : leaves 50-53.