An empirical study of Lebanese consumer perception towards apparel brand names - by Jad Albert Khayat.
| dc.contributor.author | Khayat, Jad Albert. | |
| dc.contributor.department | School of Business | |
| dc.contributor.faculty | Suliman S. Olayan School of Business | |
| dc.contributor.institution | American University of Beirut | |
| dc.date | 2004 | |
| dc.date.accessioned | 2012-06-13T07:08:21Z | |
| dc.date.available | 2012-06-13T07:08:21Z | |
| dc.date.issued | 2004 | |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004.;"First Reader: Dr. Marc Martin, Visiting Associate Professor, Business Second Reader Dr. Dima Jamali, Assistant Professor, Business." | |
| dc.description | Bibliography : leaves 50-53. | |
| dc.description.abstract | The consumer whether in Lebanon or in any other country around the world is a marvel of amazement. Understanding the consumer warrants numerous extensive studies that span all consumer markets. This study aims at researching the Lebanese consumer's percep | |
| dc.format.extent | xi, 53 leaves : ill. 30 cm. | |
| dc.identifier.uri | http://hdl.handle.net/10938/6713 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:001148 AUBNO | |
| dc.subject.lcsh | Consumers' preferences -- Lebanon. | |
| dc.subject.lcsh | Brand name products -- Lebanon. | |
| dc.subject.lcsh | Clothing trade -- Lebanon. | |
| dc.title | An empirical study of Lebanese consumer perception towards apparel brand names - by Jad Albert Khayat. | |
| dc.type | Project |