Direct-to-consumer advertising of prescription drugs in the U.S. pharmaceutical industry - Khaled Ghayath Itani

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dc.contributor.authorItani, Khaled Ghayath
dc.contributor.departmentAmerican University of Beirut. School of Business
dc.date2003
dc.date.accessioned2012-06-13T07:07:52Z
dc.date.available2012-06-13T07:07:52Z
dc.date.issued2003
dc.descriptionProject (M.B.A.)--School of Business, AUB, 2003.
dc.descriptionBibliography : leaves 82-84.
dc.format.extentxi, 84 leaves : ill. (some col.) 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6602
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001074 AUBNO
dc.subject.lcshPharmaceutical industry -- United States -- Marketing
dc.subject.lcshDrugs -- United States -- Marketing
dc.titleDirect-to-consumer advertising of prescription drugs in the U.S. pharmaceutical industry - Khaled Ghayath Itani
dc.typeProject

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