Celebrity-product congruence and endorser effectiveness

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dc.contributor.authorRached, Milarka Mounir
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management
dc.date1997
dc.date.accessioned2012-06-13T06:43:29Z
dc.date.available2012-06-13T06:43:29Z
dc.date.issued1997
dc.descriptionProject (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves 72-94 -- Bibliography: leaves 101-103
dc.format.extentxii, 103 leaves : ill., tables
dc.identifier.urihttp://hdl.handle.net/10938/5262
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000640 AUBNO
dc.subject.lcshMarketing -- Lebanon
dc.subject.lcshConsumer behavior -- Lebanon
dc.titleCelebrity-product congruence and endorser effectiveness
dc.typeProject

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