Consumer evaluations of brand extensions. - by Hana Mahmoud Bakhash

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dc.contributor.authorBakhash, Hana Mahmoud
dc.contributor.departmentGraduate School of Business and Management
dc.contributor.facultyFaculty of Arts and Sciences
dc.contributor.institutionAmerican University of Beirut
dc.date1996
dc.date.accessioned2012-06-13T06:42:53Z
dc.date.available2012-06-13T06:42:53Z
dc.date.issued1996
dc.descriptionProject (M.B.A.)--Graduate School of Business and Management, A.U.B., 1996.
dc.descriptionBibliography: leaf 60.
dc.format.extentix, 63 leaves : ill. cm.
dc.identifier.urihttp://hdl.handle.net/10938/5091
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000565 AUBNO
dc.subject.lcshBrand name products -- Lebanon
dc.subject.lcshConsumer behavior -- Lebanon
dc.titleConsumer evaluations of brand extensions. - by Hana Mahmoud Bakhash
dc.title.alternativeBrand extensions
dc.typeProject

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