The role of social marketing in Lebanese media campaigns an assessment - by Salaheddin Mohammed Moussalli
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Abstract
This thesis aims to explore and assess the role of social marketing in Lebanese media campaigns. Within that perspective, the purpose of this study is to explic ate social marketing theories and objectives along with its role and function in media campaig
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Thesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2005.;"Advisor: Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business.--Member of Committee: Dr. Rima Afifi Soueid, Associate Professor, Health Be
Bibliography: leaves 78-81.
Bibliography: leaves 78-81.