The role of social marketing in Lebanese media campaigns an assessment - by Salaheddin Mohammed Moussalli

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dc.contributor.authorMoussalli, Salaheddin Mohammed
dc.contributor.departmentCenter for Arab and Middle Eastern Studies
dc.contributor.facultyFaculty of Arts and Sciences
dc.contributor.institutionAmerican University of Beirut
dc.date2005
dc.date.accessioned2012-06-13T07:08:50Z
dc.date.available2012-06-13T07:08:50Z
dc.date.issued2005
dc.descriptionThesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2005.;"Advisor: Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business.--Member of Committee: Dr. Rima Afifi Soueid, Associate Professor, Health Be
dc.descriptionBibliography: leaves 78-81.
dc.description.abstractThis thesis aims to explore and assess the role of social marketing in Lebanese media campaigns. Within that perspective, the purpose of this study is to explic ate social marketing theories and objectives along with its role and function in media campaig
dc.format.extentx, 81 leaves : col. ill. 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6869
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationT:004586 AUBNO
dc.subject.lcshSocial marketing -- Lebanon
dc.subject.lcshMarketing channels -- Lebanon
dc.titleThe role of social marketing in Lebanese media campaigns an assessment - by Salaheddin Mohammed Moussalli
dc.typeThesis

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