Profile of the Lebanese consumers of luxury brands - by Gina Naji Khoury
Abstract
In light of the relevant literature, a study was conducted to examine the purcha se motives of the Lebanese consumers of luxury brands along with examining their level of materialism and how the latter relates to consumers' purchase motives and personal v
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mohamad-Jamal Zeidan, Professor, Suliman S
Bibliography : leaves 122-127.
Bibliography : leaves 122-127.