Pricing and supply chain strategies for the consumables business in the print media industry - by Nayla Kamal Khoury.
Abstract
Sale of capital intensive equipment in the Print Media Industry is in line with the economic cycle, peaking in growth period and plummeting in recessions. Sales and Service Units (SSUs), which core business is highly correlated to market cycles, are looki
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2012.;"First Reader : Dr. Victor Araman, Assistant Professor, Suliman S. Olayan School of Business Second Reader : Dr. Haluk Koksal, Assistant Professor, Suliman S. O
Includes bibliographical references (leaves 56-58)
Includes bibliographical references (leaves 56-58)