An empirical investigation into the effects of country-of-manufacture, country-of-brand, and retailer's reputation on consumers' evaluations - by Bariah Khattab

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dc.contributor.authorKhattab, Bariah
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management
dc.date1994
dc.date.accessioned2012-06-13T06:41:53Z
dc.date.available2012-06-13T06:41:53Z
dc.date.issued1994
dc.descriptionProject (M.B.A.)--Graduate School of Business and Management, A.U.B., 1994.
dc.descriptionBibliography: leaves 52-53.
dc.format.extentvii, 63 leaves : ill. cm.
dc.identifier.urihttp://hdl.handle.net/10938/4845
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000482 AUBNO
dc.subject.lcshConsumer behavior -- Lebanon
dc.subject.lcshConsumer goods
dc.titleAn empirical investigation into the effects of country-of-manufacture, country-of-brand, and retailer's reputation on consumers' evaluations - by Bariah Khattab
dc.title.alternativeCountry-of-origin effect on consumers' evaluations
dc.typeProject

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