The impact of packaging on the brand imaging - by Antoine Ihsan El Kara
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Abstract
This thesis provides an insight in the world of packaging and defends the impact of pack design on the brand name of a product. The package is the silent salesman that comes alive on the shelf of a supermarket. It plays the role of a sales clincher, to
Description
Project (M.B.A.)--Suliman S. Olayan School of Business, AUB, 2004.
Bibliography: leaves 74-76.
Bibliography: leaves 74-76.