Effect of background cues on perceived characteristics of a product

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dc.contributor.authorTebcherani, Amelia
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Department of Psychology
dc.date1970
dc.date.accessioned2012-06-13T05:46:08Z
dc.date.available2012-06-13T05:46:08Z
dc.date.issued1970
dc.descriptionThesis (M.A.)--Dept. of Psychology, A.U.B.
dc.descriptionIncludes bibliographical references.
dc.format.extentvii, 57 leaves : mounted col. ill. cm.
dc.identifier.urihttp://hdl.handle.net/10938/1660
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationT:001213 AUBNO
dc.subject.lcshAdvertising -- Psychological aspects
dc.subject.lcshSales promotion
dc.subject.lcshMotivation research (Marketing)
dc.titleEffect of background cues on perceived characteristics of a product
dc.typeThesis

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