The use of unique claims in improving advertising effectiveness. - by Randa Michel Semaan

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pj-558.pdf (1.66 MB)

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1996

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Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1996.
Bibliography: leaves 82-83.

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http://hdl.handle.net/10938/5086

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AUB Students' Theses, Dissertations, and Projects

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