Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh

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1998

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Project (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves111-128 -- Bibliography: leaves: 135-137

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http://hdl.handle.net/10938/5574

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AUB Students' Theses, Dissertations, and Projects

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