Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh

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dc.contributor.authorDahdaleh, Souhair Karim
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management
dc.date1998
dc.date.accessioned2012-06-13T06:45:09Z
dc.date.available2012-06-13T06:45:09Z
dc.date.issued1998
dc.descriptionProject (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves111-128 -- Bibliography: leaves: 135-137
dc.format.extentxii, 137 leaves : ill., tables
dc.identifier.urihttp://hdl.handle.net/10938/5574
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000694 AUBNO
dc.subject.lcshAdvertising -- Lebanon
dc.subject.lcshConsumer behavior -- Lebanon
dc.titleConsumers' reaction to comparative advertising - by Souhair Karim Dahdaleh
dc.typeProject

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