Standardized advertising in Lebanon
| dc.contributor.author | Jawhar, Amal Ezzat | |
| dc.contributor.department | American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management | |
| dc.date | 1997 | |
| dc.date.accessioned | 2012-06-13T06:43:27Z | |
| dc.date.available | 2012-06-13T06:43:27Z | |
| dc.date.issued | 1997 | |
| dc.description | Project (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves 56-65 -- Bibliography: leaves 66-67 | |
| dc.format.extent | ix, 67 leaves : tables | |
| dc.identifier.uri | http://hdl.handle.net/10938/5253 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:000649 AUBNO | |
| dc.subject.lcsh | Advertising -- Lebanon | |
| dc.title | Standardized advertising in Lebanon | |
| dc.type | Project |