An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab

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1995

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Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
Bibliography: leaves 83-84.

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http://hdl.handle.net/10938/5019

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AUB Students' Theses, Dissertations, and Projects

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