An empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab

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dc.contributor.authorDiab, Najib Lutfy
dc.contributor.departmentGraduate School of Business and Management
dc.contributor.facultyFaculty of Arts and Sciences
dc.contributor.institutionAmerican University of Beirut
dc.date1995
dc.date.accessioned2012-06-13T06:42:38Z
dc.date.available2012-06-13T06:42:38Z
dc.date.issued1995
dc.descriptionProject (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
dc.descriptionBibliography: leaves 83-84.
dc.format.extentxiii, 84 leaves cm.
dc.identifier.urihttp://hdl.handle.net/10938/5019
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000529 AUBNO
dc.subject.lcshAdvertising -- Lebanon
dc.subject.lcshSales promotion -- Lebanon
dc.subject.lcshConsumer behavior -- Lebanon
dc.titleAn empirical study of the effects of various types and variations of promotional appeals on particular consumer trait segments. - by Najib Lutfy Diab
dc.title.alternativePromotion and consumer traits
dc.typeProject

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