Country of origin and national loyalty effects on consumers' evaluation of airlines serving Lebanon - by Karla Tanios Farhat
| dc.contributor.author | Farhat, Karla Tanios | |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business | |
| dc.date | 2005 | |
| dc.date.accessioned | 2012-06-13T07:09:33Z | |
| dc.date.available | 2012-06-13T07:09:33Z | |
| dc.date.issued | 2005 | |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005. | |
| dc.description | Bibliography: leaves 113-126. | |
| dc.description.abstract | This study examines country of origin and national loyalty effects on Lebanese consumers' quality perceptions, attitudes, and purchase intentions with respect to airline industry in the Middle East. The Lebanese consumers' perception of the airline c arri | |
| dc.format.extent | xi, 126 leaves : ill. (some col.) 30 cm. | |
| dc.identifier.uri | http://hdl.handle.net/10938/7093 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:001301 AUBNO | |
| dc.subject.lcsh | Middle East Airlines | |
| dc.subject.lcsh | Airlines -- Lebanon | |
| dc.subject.lcsh | Consumers' preferences -- Lebanon | |
| dc.title | Country of origin and national loyalty effects on consumers' evaluation of airlines serving Lebanon - by Karla Tanios Farhat | |
| dc.type | Project |