COOP Rebranding

Abstract

COOP Rebranding deals with the rebranding of COOP supermarket in Lebanon. The main purpose behind this rebrand is changing the company from profit-based to community-based by applying the cooperative business model; a unique kind of membership where members pay a membership fee & have to work in the supermarket in order to get benefits and discounts. This way members are a lot more involved in the company and are motivated to better the supermarket.

This rebrand includes different applications, signage and way finding, communication strategy, and packaging.