An empirical assessment of the use of fear appeals in advertising - by Ghaida Itani Nawam

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dc.contributor.authorNawam, Ghaida Itani
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management
dc.date1998
dc.date.accessioned2012-06-13T06:44:44Z
dc.date.available2012-06-13T06:44:44Z
dc.date.issued1998
dc.descriptionProject (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes : leaves 117-127 -- Bibliography : leaves 128-137
dc.format.extentxii, 137 leaves : ill., tables
dc.identifier.urihttp://hdl.handle.net/10938/5507
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000712 AUBNO
dc.subject.lcshFear
dc.subject.lcshAdvertising -- Lebanon
dc.subject.lcshAdvertising -- Psychological aspects -- Lebanon
dc.titleAn empirical assessment of the use of fear appeals in advertising - by Ghaida Itani Nawam
dc.typeProject

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