An empirical study the influence of alcohol advertising on brand choice - by Roula Georges Saba

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dc.contributor.authorSaba, Roula Georges
dc.contributor.departmentAmerican University of Beirut. School of Business
dc.date2003
dc.date.accessioned2012-06-13T07:07:40Z
dc.date.available2012-06-13T07:07:40Z
dc.date.issued2003
dc.descriptionProject (M.B.A.)--School of Business, AUB, 2003.
dc.descriptionBibliography : leaves 66-68.
dc.format.extentxi, 68 leaves : ill. 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6568
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001096 AUBNO
dc.subject.lcshAlcoholic beverages
dc.subject.lcshAdvertising agencies -- Lebanon
dc.subject.lcshConsumers' preferences -- Lebanon
dc.subject.lcshBrand choice -- Lebanon
dc.subject.lcshTaste
dc.titleAn empirical study the influence of alcohol advertising on brand choice - by Roula Georges Saba
dc.typeProject

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