Customer relationship management the Lebanese bank customers' perspective - by Lama Sami Kotob
| dc.contributor.author | Kotob, Lama Sami | |
| dc.contributor.department | School of Business | |
| dc.contributor.faculty | Suliman S. Olayan School of Business | |
| dc.contributor.institution | American University of Beirut | |
| dc.date | 2004 | |
| dc.date.accessioned | 2012-06-13T07:08:02Z | |
| dc.date.available | 2012-06-13T07:08:02Z | |
| dc.date.issued | 2004 | |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004. | |
| dc.description | Bibliography: leaves 131-135. | |
| dc.description.abstract | Customer Relationship Management (CRM) is a business strategy that aims to under stand, anticipate and manage the needs of an organization's current and potentia l customers. It is a journey of strategic, process, organizational and technical change where | |
| dc.format.extent | xiv, 135 leaves : ill. 30 cm. | |
| dc.identifier.uri | http://hdl.handle.net/10938/6629 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:001168 AUBNO | |
| dc.subject.lcsh | Customer relations -- Lebanon -- Management | |
| dc.subject.lcsh | Customer relations -- Lebanon -- Marketing | |
| dc.subject.lcsh | Banks and banking -- Lebanon -- Customer services | |
| dc.subject.lcsh | Consumer satisfaction -- Lebanon | |
| dc.title | Customer relationship management the Lebanese bank customers' perspective - by Lama Sami Kotob | |
| dc.type | Project |