Corporate social responsibility (CSR) is this what Lebanese consumers want?
Abstract
Purpose - Corporate social responsibility (CSR) is a hot subject lately across the globe, and has gained a lot of attention lately in the Middle East. The purpose of this paper is to study CSR from a consumer perspective, through trying to define and test
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan school of Business, 2011.;"First Reader : Dr. Dima Jamali, Associate Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Imad Baalbaki, Assistant Vice President, Developme
Bibliography : leaves 78-82.
Bibliography : leaves 78-82.