Customer relationship management an evaluation of critical success factors in Lebanese firms - by Alain Youssef El Samarani
| dc.contributor.author | El Samarani, Alain Youssef | |
| dc.contributor.department | Suliman S. Olayan School of Business | |
| dc.contributor.faculty | Suliman S. Olayan School of Business | |
| dc.contributor.institution | American University of Beirut | |
| dc.date | 2004 | |
| dc.date.accessioned | 2012-06-13T07:08:26Z | |
| dc.date.available | 2012-06-13T07:08:26Z | |
| dc.date.issued | 2004 | |
| dc.description | Project (M.B.A.)--Suliman S. Olayan School of Business, AUB, 2004. | |
| dc.description | Bibliography: leaves 50-51. | |
| dc.description.abstract | CRM stands for Customer Relationship Management. It is used to know more about customers' needs and behaviors in order to build up stronger relationships with them. In the end, good customer relationships are at the heart of business succe ss. There are m | |
| dc.format.extent | x, 51 leaves 30 cm. | |
| dc.identifier.uri | http://hdl.handle.net/10938/6740 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:001206 AUBNO | |
| dc.subject.lcsh | Customer relations -- Lebanon -- Management | |
| dc.subject.lcsh | Success in business -- Lebanon | |
| dc.title | Customer relationship management an evaluation of critical success factors in Lebanese firms - by Alain Youssef El Samarani | |
| dc.type | Project |