Brand communication strategies in emerging markets how the Lebanese consumers perceive the Nescafe brand - by Corinne Joseph Abi Nader

dc.contributor.author	Abi Nader, Corinne Joseph
dc.contributor.department	Suliman S. Olayan School of Business
dc.contributor.faculty	Suliman S. Olayan School of Business
dc.contributor.institution	American University of Beirut
dc.date	2008
dc.date.accessioned	2012-06-13T07:14:26Z
dc.date.available	2012-06-13T07:14:26Z
dc.date.issued	2008
dc.description	Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Mohamad-Jamal Zeidan, Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Halluk Koksal, Assistant Professo
dc.description	Bibliography : leaves 82-87.
dc.description.abstract	At the outset of the research process, the study was initialized by the curiosit y to find evidence on the extent to which a global company actually does standar dize its marketing strategies and the degree of its success in doing so. Critica l questions
dc.format.extent	x, 87 leaves : col. ill. 30 cm.
dc.identifier.uri	http://hdl.handle.net/10938/7836
dc.language.iso	en
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	Pj:001485 AUBNO
dc.subject.lcsh	Brand name products -- Lebanon -- Marketing
dc.subject.lcsh	Brand choice -- Lebanon
dc.subject.lcsh	Marketing -- Management
dc.subject.lcsh	Consumer behavior -- Lebanon
dc.title	Brand communication strategies in emerging markets how the Lebanese consumers perceive the Nescafe brand - by Corinne Joseph Abi Nader
dc.type	Project

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