Think pink, cash green tapping into the world's largest - and most lucrative - market segment an empirical investigation in the Lebanese market - by Nour Bassam Bizri
Abstract
This paper presents an insight to the shifting consumer behavior of women and it s impact on marketing considerations. A review of literature is presented to ide ntify the prominent trends in marketing to women and success stories of companie s that pione
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S.
Bibliography : leaves 125-127.
Bibliography : leaves 125-127.