Determinants of advertising expenditures: Role of stock prices in an emerging market

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dc.contributor.authorFarooq, Omar
dc.contributor.authorAhmed, Neveen
dc.contributor.departmentOSB
dc.contributor.facultySuliman S. Olayan School of Business (OSB)
dc.contributor.institutionAmerican University of Beirut
dc.date.accessioned2025-01-24T12:16:08Z
dc.date.available2025-01-24T12:16:08Z
dc.date.issued2023
dc.description.abstractThis paper documents the relationship between advertising expenditures and stock prices. Using the data of non-financial firms from India, the paper shows that advertising expenditures of a firm are sensitive to its own stock prices and to stock prices of its peer firms during the period between 2000 and 2021. These findings remain qualitatively the same when we use different estimation procedures. The paper also shows that the relationship between advertising expenditures and stock prices depends on the level of product market competition. This relationship becomes more pronounced as product competition increases. © 2023 Akadémiai Kiadó, Budapest.
dc.identifier.doihttps://doi.org/10.1556/032.2023.00026
dc.identifier.eid2-s2.0-85175583182
dc.identifier.urihttp://hdl.handle.net/10938/33523
dc.language.isoen
dc.publisherAkademiai Kiado ZRt.
dc.relation.ispartofActa Oeconomica
dc.sourceScopus
dc.subjectAdvertising expenditures
dc.subjectEmerging markets
dc.subjectInformation
dc.subjectStock prices
dc.subjectIndia
dc.subjectAdvertising
dc.subjectCompetition (economics)
dc.subjectPrice dynamics
dc.subjectStock market
dc.titleDeterminants of advertising expenditures: Role of stock prices in an emerging market
dc.typeArticle

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