Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim
Abstract
Most research studies on country of origin (COO) effects have focused on high involvement products, such as automobiles and electronics, in developed-nation markets. This empirical study aims to extend the literature by focusing on consu mers' attitudes t
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005.
Bibliography: leaves 39-42
Bibliography: leaves 39-42