Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim
Loading...
Files
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Most research studies on country of origin (COO) effects have focused on high involvement products, such as automobiles and electronics, in developed-nation markets. This empirical study aims to extend the literature by focusing on consu mers' attitudes t
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005.
Bibliography: leaves 39-42
Bibliography: leaves 39-42