Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim
| dc.contributor.author | Noujaim, Ralph Gilbert | |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business | |
| dc.date | 2005 | |
| dc.date.accessioned | 2012-06-13T07:08:54Z | |
| dc.date.available | 2012-06-13T07:08:54Z | |
| dc.date.issued | 2005 | |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005. | |
| dc.description | Bibliography: leaves 39-42 | |
| dc.description.abstract | Most research studies on country of origin (COO) effects have focused on high involvement products, such as automobiles and electronics, in developed-nation markets. This empirical study aims to extend the literature by focusing on consu mers' attitudes t | |
| dc.format.extent | ix, 42 leaves 30 cm. | |
| dc.identifier.uri | http://hdl.handle.net/10938/6898 | |
| dc.language.iso | en | |
| dc.relation.ispartof | Theses, Dissertations, and Projects | |
| dc.subject.classification | Pj:001293 AUBNO | |
| dc.subject.lcsh | Chocolate industry -- Lebanon | |
| dc.subject.lcsh | Brand name products -- Lebanon -- Marketing | |
| dc.title | Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim | |
| dc.type | Project |