Integrating knowledge management and customer relationship management an exploratory study - by Radwan Moustafa El-Ali

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dc.contributor.authorEl-Ali, Radwan Moustafa
dc.contributor.departmentAmerican University of Beirut. School of Business
dc.date2004
dc.date.accessioned2012-06-13T07:08:38Z
dc.date.available2012-06-13T07:08:38Z
dc.date.issued2004
dc.descriptionProject (M.B.A.)--School of Business, AUB, 2004.
dc.descriptionBibliography: leaves 67-69
dc.description.abstractFirms nowadays are faced with continuous technological advancement and fierce global competition. Like this is not enough, customers nowadays are becom ing more and more demanding, as they are faced with a multitude of choices and they have more access to
dc.format.extentxi, 69 leaves : ill. 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/6809
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001201 AUBNO
dc.subject.lcshKnowledge management
dc.subject.lcshCustomer relations -- Management
dc.titleIntegrating knowledge management and customer relationship management an exploratory study - by Radwan Moustafa El-Ali
dc.typeProject

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