The importance of customer relationship management (CRM) adoption in financial services sector big banks in Lebanon - by Yasmine Bassam Berbir

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dc.contributor.authorBerbir, Yasmine Bassam
dc.contributor.departmentAmerican University of Beirut. School of Business
dc.date2002
dc.date.accessioned2012-06-13T07:05:40Z
dc.date.available2012-06-13T07:05:40Z
dc.date.issued2002
dc.descriptionProject (M.B.A.)
dc.descriptionBibliography : leaves 74-77.
dc.format.extentx, 77 leaves : ill.
dc.identifier.urihttp://hdl.handle.net/10938/6251
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001012 AUBNO
dc.subject.lcshBanks and banking -- Lebanon
dc.subject.lcshCustomer relations -- Lebanon -- Marketing
dc.subject.lcshCustomer relations -- Lebanon -- Management
dc.titleThe importance of customer relationship management (CRM) adoption in financial services sector big banks in Lebanon - by Yasmine Bassam Berbir
dc.typeProject

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