Consumers' purchase behavior of edible oils in the Lebanese market an evaluation of the relative importance of product attributes - by Bilal Nassif Kanso
Abstract
A full-profile method of conjoint analysis was conducted on a sample of Lebanese vegetable oil consumers in order to evaluate the importance of brand name, oil type, price, and health messages in purchase making decision. 415 subjects rando mly selected f
Description
Thesis (M.S.)--American University of Beirut, Dept. of Nutrition and Food Sciences, 2008.;"Advisor : Dr. Imad Toufeili, Professor , Nutrition and Food Sciences--Member of Committee : Dr. Ammar Olabi, Assistant Professor, Nutrition and Food Sciences--Membe
Bibliography : leaves 75-82.
Bibliography : leaves 75-82.