Shampoo country of origin perceptions of Lebanese consumers - by Yeghig Artoun Benlian
Abstract
This paper studies the effects of country of origin perceptions of Lebanese cons umers on shampoo products. It investigates the existence of differences in produ ct evaluation among the various demographic groups it examines possible changes in the purch
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006.;"Appendices: leaves 73-116."
Bibliography: leaves 117-123.
Bibliography: leaves 117-123.