An analysis of television advertising in Lebanon consumer behaviour and marketing prospects - by Micheline Riad Diab

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dc.contributor.authorDiab, Micheline Riad
dc.contributor.departmentAmerican University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management
dc.date1995
dc.date.accessioned2012-06-13T06:42:44Z
dc.date.available2012-06-13T06:42:44Z
dc.date.issued1995
dc.descriptionProject (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
dc.format.extentxi, 127 leaves : ill. cm.
dc.identifier.urihttp://hdl.handle.net/10938/5047
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:000506 AUBNO
dc.subject.lcshTelevision advertising -- Marketing -- Lebanon
dc.subject.lcshConsumer behavior -- Lebanon
dc.titleAn analysis of television advertising in Lebanon consumer behaviour and marketing prospects - by Micheline Riad Diab
dc.title.alternativeAnalysis of television advertising
dc.typeProject

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