Marketing for healthcare services a field study - by Racha Omar El Hassan
Abstract
The study presents an overview of marketing for healthcare services concept by p resenting the emergence and evolution of this concept, the reasons behind it, th e general misconception about it, and the key characteristics that uniquely iden tify healthc
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan, 2008.;"First Reader : Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of B
Bibliography : leaves 90-92.
Bibliography : leaves 90-92.