Hospital accreditation and its marketing repercussions on healthcare services in Lebanon - by Paul Philippe Farah
Abstract
Since the past century, health awareness has grown so fast that it has become the object of emphasis in most government spending and budgetary allowances. With such a sudden growth, obviously the need of quality healthcare became an issue to ensure that
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2010.;"First Reader : Dr. Imad Baalbaki, Visiting Assistant Professor , Suliman S. Olayan School of Business--Second Reader : Dr. Kassem Kassak, Associate Professor, Fa
Bibliography : leaves 82-83.
Bibliography : leaves 82-83.